八月盛夏,第十二届世界运动会将在四川成都开幕,这是继成都大运会后,我国西部地区再次举办大型国际综合性赛事。日前,成都世运会动画宣传片《哪吒之三宝闯世运》正式上线。风靡全球的“哪吒”携手成都世运会吉祥物“蜀宝”“锦仔”,“三宝”组团出道、破界开篇,用热辣说唱点燃激情,用活力共舞诠释热爱,带你感受成都的人文底蕴与创新创造,领略世运会的多元赛事和热血激情。
The World Games 2025 Chengdu (TWG 2025 Chengdu) is scheduled to open in Chengdu, Sichuan in the sweltering heat of August. It marks another major international multisport event hosted in western China, following Chengdu 2021 FISU World University Games.Recently, the animated promotional video for TWG 2025 Chengdu,Nezha: The Journey to The World Games 2025 Chengdu, has been officially released,featuring the globally recognized Nezha alongside the official mascots of TWG 2025 Chengdu, Shu Bao and Jin Zai. With vibrant rap to ignite passion and dynamic dancing to embody love, the three iconic characters debut as a trio, welcoming all to engage with Chengdu’s cultural heritage and innovative spirit while exploring the diverse competitions and vibrant energy of TWG 2025 Chengdu.
破界开篇 跨越千年的文化叙事
A Groundbreaking Beginning: A Millennia-Spanning Cultural Narrative
当太乙真人拂尘轻挥,芙蓉花簇拥之中,国宝级选手就此登场——一个是憨态可掬的大熊猫“蜀宝”,一个是活泼灵动的川金丝猴“锦仔”,一静一动,张弛有度。
When Taiyi Zhenren, a Daoist deity, gracefully waves his horsetail whisk, the national-level mascots make their prominent entrance amidst hibiscus blossoms—Shu Bao, an adorable panda, and Jin Zai, a lively Sichuan golden snub-nosed monkey. One still, one in motion, a perfect balance of tension and release.
当这对承载着巴蜀文化基因的吉祥物,与打破命运桎梏的哪吒并肩而立,便形成了极具张力的文化符号——既有对传统的珍视与传承,又有突破边界的勇气与魄力。
When these mascots, embodying the roots of Bashu culture in Sichuan, stand alongside Nezha, who symbolizes the spirit of breaking free from destiny, a powerful cultural emblem is created—one that honors and inherits tradition while exemplifying courage and bravery to break boundaries.
从武侯祠的青瓦飞檐到天府立交的太阳神鸟,从宽窄巷子的人间烟火到天府之檐的现代美学,哪吒与双宝的身影串联起成都千年文化长卷。在这里,历史不是尘封的记忆,而是流动的生命力;未来不是遥不可及的想象,而是触手可及的现实。
From the black tiles and upturned eaves of Wuhou Shrine to the totem of the Sun and Immortal Birds at Tianfu Flyover, and from the vibrant daily life of Wide and Narrow Alleys to the modern aesthetics of the “Roof of Tianfu”, Nezha and the two mascots weave together a thousand-year cultural tapestry of Chengdu. Here, history is not a forgotten memory but flowing vitality; the future is not a distant dream but tangible reality.
说唱出圈 邀约世界“少必入川”
A Rap beyond Boundaries: An Invitation to the World to “Head to Sichuan”
今年春节档,《哪吒2》重磅上映,哪吒凭借一首首脍炙人口的说唱圈粉全球。世运在即,灵魂说唱选手哪吒再度献唱,联袂“蜀宝”“锦仔”带来魔性洗脑的“世运rap”,尽显四川人的幽默与松弛。随着“来到四川 巴适得板”的四川话吆喝声响起,美食与运动元素接连登场。
During the Spring Festival,Nezha 2made a spectacular debut. With catchy rap songs, Nezha has won fans worldwide. As TWG 2025 Chengdu approaches, Nezha, accompanied by Shu Bao and Jin Zai, returns once more as a rap artist with an energetic “TWG rap”, which showcases the humor and relaxed charm of Sichuan people. As the Sichuan dialect chant of “Just touched down in Sichuan, feeling so right!” echoes, elements of food and sports begin to take center stage.
“老不出蜀,少必入川” 成为成都独特吸引力的鲜活注脚 ;当“自己说了算”的口号响彻云霄,传递是成都在国际舞台上彰显自我、拥抱世界的自信态度。
The line “Old folks stay here—the young head to Sichuan” encapsulates Chengdu’s unique charm. As the slogan “It’s my call to make!” rings out, it embodies Chengdu’s confidence in showcasing itself on the global stage and embracing the world.
科技buff叠满 “闯”出未来一片天
Full Technological Empowerment: A Future Filled with Possibilities
低空飞行汽车驶过成都科幻馆上空;机器狗踏着精准的节奏,与哪吒、双宝一同在街头跑酷;无人机在楼宇间盘旋穿梭……
Low-altitude flying cars zoom over Chengdu Science Fiction Museum; robotic dogs stride in perfect rhythm, parkouring through the streets alongside Nezha and the mascots; drones glide between skyscrapers…
随着“世运热”持续升温,“运动无限、气象万千”的赛事口号与成都“攀高向新”的姿态一起律动,在高质量发展赛道上,成都正抢抓新时代机遇,加快推动传统产业提质增效,抢滩布局新兴产业、未来产业、前沿技术,以开放发展的“磁吸力”链接全球。
While the “TWG enthusiasm” intensifies, the slogan for TWG 2025 Chengdu, “Boundless Sports, Countless Wonders”, aligns with Chengdu’s commitment to continuous progress and innovation. In response to the imperative for high-quality development, Chengdu is seizing the opportunities of the new era to enhance the quality and effectiveness of traditional industries and strategically position itself in emerging industries, future industries, and frontier technologies. With the “magnetic pull” of opening up and development, Chengdu is connecting with the world.
今年以来,一批批“成都造”高端产品正加速涌现,一系列战略性新兴产业项目正成为成都经济发展的“助推剂”。1月至5月,全市引进重大产业化项目同比增长182%;1月至4月到位外资6.56亿美元、同比增长58.89%,居中西部城市第1。
This year, batches of high-end “Made in Chengdu” products have surged into the market, while numerous strategic emerging industry projects are contributing to Chengdu’s economic growth as “boosters”. From January to May, Chengdu introduced major industrialization projects with a 182% year-on-year growth in the project number. From January to April, foreign investment reached USD 656 million, a 58.89% increase, making Chengdu the top city among cities in central and western China.
今天的成都,不仅是近悦远来的巴适安逸之都,更是拼搏奋进的创新创造之城,宜业宜居、兼容并蓄的成都,邀你旅游、兴业、看世运!
Today, Chengdu is not only a peaceful and comfortable city where both residents and visitors feel at ease, but also a vibrant hub for innovation and creativity. Chengdu, a city that is both business-friendly and livable, welcoming and inclusive, welcomes all to travel, invest, and participate in TWG 2025 Chengdu!
来源:成都2025年世界运动会